johnu, on 2020-April-23, 01:30, said:
You say it won't affect your vote. Sure, based on your posts in this thread, you were never going to vote for the Grifter in Chief so of course it won't affect your vote.
If you don't know the Grifter's daughter had done millions of business in China (and blatantly appeared to get preferential Chinese trademarks based on who her father is), how is somebody who doesn't watch or read any news (or just sporadically) going to know? The Manchurian President is running ads suggesting that Biden's son was making money in China by cashing in on his father's name. It's messy, but calling out the Grifter's family is just using fire to fight fire.
You may not like it, but the fact of the matter is that politicians' use negative ads because they work.
Maybe any particular ad may start to change the minds of just a few hundred voters. The accumulation of ads may change thousands or tens of thousands of swing votes in a state. Looking at the razor thin margins in many of the swing states, you can't overlook any of the swing voters, and you need to make sure your own party voters are motivated to take the time to vote.
I will perhaps come back to this after I have more coffee. Defeating Trump is important.
"You may not like it, but the fact of the matter is that politicians' use negative ads because they work"
True, I don't like it. But otoh I think negative campaigning can be appropriate. The lack of presidential leadership in the covid crisis is appalling. I think that it is both right and effective for Biden to make this a point of his campaign. We need people to believe that in the next national crisis we would rather have Biden than Trump at the helm, but negative campaigning only does half the job. Trump bad, yes, Biden good, this is needed also.
Psychologists would say, and I believe it is obvious anyway, that our adult views are influenced by the world we grew up in. I hope I have matured some since then but let's look for a moment at the 1952 race between Eisenhower and Stevenson. I was 13. I recall coming home from a Boy Scout meeting and seeing Joe McCarthy on the tv, explaining that in the 1930s Stevenson belonged to groups that were now on the Attorney General's list of subversive organization. I though McCarthy was full of crap. Eisenhower said "I will go to Korea". This was brilliant. Brief and to the point. People were very fed up with the war, aka the police action, in Korea and they understood Eisenhower to be saying "I will take care of this". They believed him. My father belonged to the carpenter's union and I am pretty sure that he, usually voted D just as the union suggested. But I am pretty sure he voter for Ike in 52. In 56 i believe he reverted to his usually D voting. And I at least hope that the 52 vote for Ike, by my father and many others, was much more based on "I will go to Korea" than on any of McCarthy's nonsense.
My main point is that neither of my parents, nor the other adults I was regularly in contact with, had any deep interest in the details of politics. The message needed to be brief and to the point. "I will go to Korea" fits this very well and Ike won easily.
Application to 2020: Never mind analyzing the details of why Trump did, and is continuing to do, such a shoddy job with covid. The essential points (two essential points) should be (1) that DT has screwed up big time and (2) JB has a history that gives us reasonable confidence he would do much better. The first should be easy. The last will require some thought. In 52 the Korean war had reached a stalemate, boys were being killed without the battle lines much moving either north or south, it was clear something substantial had to be done. And Ike, well, D-day was not that long ago. So yes, an easy choice. Biden has no D-Day to refer to but the campaign needs to show Biden is the guy we want in a crisis, whatever the unexpected crisis might be. Short and simple is needed. My father preferred to discuss fishing.
Short version: Keep the audience in mind. What is important to them?